Cassie Hoover
Senior Product Designer & Design Lead with 8+ years crafting digital experiences for startups and Fortune 500s, with a focus on user research, systems thinking, and shipping products that make a difference.

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Selected Work
Case Studies

Automated Reviews
Streamlining annual client review workflows for financial institutions through automation and continuous monitoring.

Draw Schedules
Enabling relationship managers to factor loan draw schedules into price optimization for construction loans.

Brand Customization
Giving financial institutions the tools to customize their nCino experience to reflect their own brand identity.

Event Home Page
A guided onboarding hub that helped self-service event organizers navigate setup with confidence.

Event Assistant App
A mobile check-in app for event organizers — launched on Google Play and featured in TechCrunch.